Participation in the ISM 2026 International Trade Fair

Zhytomyr Lasoshchi took part in the international confectionery trade fair ISM, held from February 1 to February 4 in Cologne, Germany. ISM is one of the world’s key industry events, bringing together leading manufacturers, distributors and partners from around the globe. During the four-day exhibition, the company team held dozens of meetings with international partners, presented its products and discussed cooperation opportunities and current confectionery market trends. Participation in ISM became an important platform for developing the company’s export activities and strengthening the brand’s presence in international markets. Special attention was given to future projects. In particular, the exhibition included an announcement of licensed products created in collaboration with SmileyWorld, scheduled for launch in 2026. This cooperation opens new opportunities to expand the product range and reach an international audience. Participation in ISM in Cologne confirmed international market interest in Ukrainian confectionery and marked another step in the strategic development of Zhytomyr Lasoshchi.